So your probably wondering, what's in it for my company? Here is a list of the advertising benefits of your professional bass fishing team.

Bass Fishing's Popularity 

Fishing is the number four most popular sport in the nation. One out of every six people in this country will pick up a fishing rod this year. Bass fishing in the Western United States is seeing a surge in popularity. This is in part due to the increased television coverage of the professional trails where people can see the "local guys" (Western Professionals) do well on the major trails. It is also due in no small part to the "fact" that many people believe the current world record, which was set over 70 years ago, will be broken by a fish from a western lake. In fact just last May a California angler landed a bass that was just 9 ounces shy of the mark.

Although professional bass fishing is in it's infancy in the Western United States it seems to be riding that surge of popularity. The fact that both major professional tournament organizations will hold Western Trails this year indicates this. Professional bass fishing is currently similar to where NASCAR was not long ago. There are many comparisons made between the two sports and there are many similarities. One of the differences is that professional anglers are much more accessible to the public than any major sport. Just about anyone can sign up as an amateur and fish a pro/am tournament with the sports biggest names. Pros give fishing seminars or other public speeches in venues like Bass clubs and Wal-Mart stores, to tackle conventions, to whatever functions their sponsors would like them to appear at.

Professional bass fishing promises to become even more popular in time. In 2001 ESPN bought the Bass Anglers Sportsman's Society (BASS) and has been instrumental in bringing tournament fishing at a professional level into the homes of many people who otherwise wouldn't ever have seen a fishing show. Couple this with the folks at Operation Bass (the owners of the BFL, Everstart and FLW tours) contracting to have their television shows broadcast on the Outdoor Life Network and it's easy to see why professional bass fishing growing in popularity.

Visual Hits of your Logo

One advantage of having your professional bass fishing team located in Las Vegas is the number of visual hits your logo gets on a daily basis driving around town. With over a million people in Clark County and with Las Vegas and Henderson being two of the fastest growing cities in the United States, my vehicle and boat will be seen by an estimated 75,000 people per day just sitting in traffic.

According to the National Park service an average of 45,000 people visit Lake Mead on an average weekend day with that number swelling to over 200,000 on a holiday weekend. Most of the tournaments held on Lake Mead are held out of the busiest of the marinas, Callville Bay Marina. My boat and vehicle will be seen by thousands of people every time I go to the lake.

While on the road traveling between tournaments I will be traveling through some of the most populous areas of the Western United states on some of the most highly traveled interstate highways in the country. I think another 50,000 visual hits per day while traveling is a conservative estimate.

According to one popular mobile media company, people who see advertisements in a mobile environment are much more likely to pay attention to and remember the add. For this reason more and more companies are using mobile billboards, city buses, company vehicles and other mobile media to get their message out. Imagine the impact something as unusual as a bass boat and tow vehicle would bring.

Print Media

The three major tournament organizations in the west all have monthly publications in print. There are also other magazines and websites aimed at bass anglers of all levels. I have been assured that because this is a unique way to advertise, especially in the Western U.S. and due to the fact that I will be one of the first to bring non angling related sponsors to the Western US tournament trails, at least two of the major publications have expressed interested in doing a full page article on me and my sponsor. That would be a full page with pictures of my boat and tow vehicle with your company logo in the pictures. There is also the potential for my boat to end up on the pages of any publication covering the tournaments I fish. 

One interesting fact about Bass fishing related publications is the reread rate. One of the major publications claims that their magazine has an average reread rate of 3.5 times. An article in that publication would be looked at an average nearly four times by everyone subscribing to that magazine.

I was quoted the following circulation numbers by the following major bass fishing publications. Western Outdoor News paper 95,000. Western Outdoor News Magazine 100,000. Bass West Magazine 50,000. Gary Yamamoto's Inside Line 25,000. Anglers Choice Newsletter 6,000. BASS Times newspaper 225,000 and the big one Bassmaster Magazine 560,000.

Other Opportunities

In addition to the above exposure I have been promised an article on a website that covers tournament bass fishing in the west. I will also be working hard to get more coverage on a national scale.

I would also like to point out that I would be available for any meeting, convention or other public event you would like to see me at. 

As you can see the potential for reaching huge numbers of your potential customers is great. I feel like a company would be hard pressed to beat the advertising value a professional bass fishing sponsorship would bring.